The military community is one of the largest American consumer segments but most brands do not have a military segmentation strategy. Done properly, brands can create passionate advocates...or damage the brand if the effort is perceived inauthentic.
WE CAN HELP.
Need an effective strategy to connect with the military community?
~40 million
Total active duty, veterans, reservists, spouses, dependents*
$1.3 trillion
Buying power of the military community*
$74,500
Average household income of the military community*
43%
Of the military community are racially and ethnically diverse^
*Refuel Military Explorer Study 2022-2023
^Pew Research Center
Our team designs and executes marketing and sponsorship campaigns targeting the military community. We deliver results because we know the audience. Maybe most importantly, we know the pitfalls to avoid, the vernacular to use, and how to be authentic. Let us help your brand connect with the military community.
We Help Brands Connect with the Military Community
ABOUT US
MARKETING TO THE MILITARY
The military community is an emerging consumer segment drawing interest from national and regional brands. The military community is ~40 million members strong, including active duty, veterans, reservists, spouses, and dependents with collectively $1.3 trillion in spending power. This group is made up of people from all walks of life and have above average incomes. They likely own a home and are frequently on the move. The diversity and lifestyle of the military community offer tremendous marketing opportunities to brands that serve every audience.
SERVICES
We provide expert advice, facilitating learning for how the brand can best engage the military community and create advocates for your brand.
CONSULTING
We boost marketing ROI by elevating brand creative to authentically connect with a military target and create great brand experiences for a military audience.
MARKETING
We connect brands with sponsorship opportunities that align to military passion points, making the brand more culturally relevant to the military community.
SPONSORSHIP
We engage the military community where they are, speaking their language, and bringing the brand to them in an authentic and culturally relevant manner.
EVENTS
